Working with Bitrix24 via QForm: How to Use This Integration
Many companies use Bitrix24 as their main system for working with clients: they store requests there, assign tasks, and launch deals. But if requests from the website are received manually — via email or Excel — the CRM turns into a storage system rather than a sales tool.
Integrating QForm with Bitrix24 allows you to turn a regular form on your website into a full-fledged entry point into the CRM. After the form is submitted, the data is automatically sent to Bitrix24, where you can immediately create a lead, start a business process, or notify a manager. Everything is set up quickly and easily.
Why Connect QForm to Bitrix24
The combination of a form and a CRM gives a business important advantages: manual data transfer is eliminated, errors are minimized, requests are not lost, and they go directly to the right department. This is especially important for companies where response time affects conversion rates.
The integration also allows you to launch automated workflows: for example, upon receiving a request, a lead is created, a manager is assigned, a task is set, or a notification is sent. All of this happens without human intervention.
How the Integration Works
When a user fills out a form on the website, QForm sends the data to Bitrix24 via a webhook — a special link created in the CRM. This is a secure and standard way of transmitting information.
You only need to connect the system once and specify which form fields correspond to the CRM fields. After that, requests will be sent to Bitrix24 automatically, and you can set up the necessary actions — from creating a lead to starting business processes.
Connecting Bitrix24 to QForm
The integration is configured in two steps: first, you create a webhook in Bitrix24, then you add it to QForm.
Creating a Webhook in Bitrix24
Go to the "Applications" section, open the "For Developers" option, and select "Incoming Webhook" in the "Other" block.
Grant access to the CRM (the "crm" option) and copy the link that appears in the "Webhook to call REST API" field. Save the settings.
Connecting in QForm
In your QForm dashboard, go to the desired workspace, click "⠇" → "Settings".
In the "Modules and Integrations" tab, select Bitrix24, paste the copied webhook, and click "Check Connection". If everything is correct, you will see a message confirming successful integration. Then save the changes.
Configuring Data Transfer
Now you can specify which data from the form will be sent to the CRM. For example, the client's name, phone number, and comment can be automatically placed into a lead, and the system will assign a responsible manager automatically.
QForm allows you to map each form field to the corresponding Bitrix24 field. This is especially useful if you want to automate different stages: use tags, statuses, sources, or create tasks based on the form submission.
What to Do If You See an Error Message
If an error occurs during connection, make sure the webhook is copied in full and without spaces. Check that when creating it, you granted access specifically to the CRM (the "crm" option).
Also make sure you are using a webhook from the same portal to which QForm is being connected. If the "For Developers" section is not displayed, request the appropriate permissions from your administrator.
Use Cases
The integration is especially convenient for companies where each request requires a quick response. For example, using the form, you can automatically create leads with the "Online Request" tag, assign them to the right manager, and trigger notifications in Telegram or tasks in the CRM.
This setup can be quickly configured and used for a website, landing page, ad campaign, or promotional page. All you need to do is connect the form to the CRM once.
Conclusion
Integrating QForm with Bitrix24 allows you to automate request handling. There’s no need to code, use additional services, or do anything manually.
Your forms stop being just data collection points and become the starting point of your sales funnel. Connect the integration once, and you will never lose a single request again.